Most logos make use of color. Logo designers creating a color logo will generally also create a black and white variation of the logo for the client to ensure the logo is readable and effective in black and white (in case a client needs to use the logo on black and white media).
Occasionally, designers go the other way and create the primary logo in black and white. And why not? These logos can be particularly striking, clean and memorable. The examples below show how removing color can actually make a logo stand-out!
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