Thursday, July 1, 2010

Adobe Announces Museum of Digital DesignAdobe Announces Museum of Digital Design

The site is described as the world's first museum dedicated to digital art and innovation.

The Adobe Museum of Digital Media (AMDM) is a unique virtual space designed to showcase and preserve groundbreaking digital work and to present expert commentary on how digital media influences culture and society. The museum is an ever-changing repository of eclectic exhibits from diverse fields ranging from photography to product development to broadcast communications. To inspire fresh conversation on the constantly evolving digital landscape, exhibits are overseen by guest curators, each of whom is a recognized leader in the field of art, technology, or business. The AMDM is a space unlike any created before. Because it is entirely digital, it is an ideal gallery for displaying and viewing digital media, as well as revealing the innovation and artistry within the work. It is open to the public 365 days a year and is accessible from anywhere in the world.

About the Structure
The building itself was designed by Italian architect Filippo Innocenti, a master of fluid urban designs for large, public installations. Innocenti collaborated closely with award-winning designer Piero Frescobaldi, who served as the "building contractor" for construction of the virtual space. Adobe is proud to serve as patron on the project.

The Inaugural Exhibit
The museum's first exhibit, scheduled to open August 2, 2010, will feature work by Tony Oursler, a New York artist whose explorations in moving images and digital communications have been featured in museums on both U.S. coasts, as well as in Spain and New Zealand.

The exhibit will be curated by Tom Eccles, executive director of the Center for Curatorial Studies at Bard College. Eccles was formerly director of the Public Art Fund in New York City, where he curated more than 100 exhibitions and organized outdoor projects in collaboration with numerous institutions including the Museum of Modern Art, the Whitney Museum, and the New Museum.

Visitors to the site can currently view a short "making of" that covers the museum itself and the first exhibit.

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